Protocolum Blog

Welcome to our Protocolumn blog series! 
Your Guide to Cultural Etiquette and International Protocol.
Here, you’ll find a wealth of insights on navigating the complexities of international business with ease and cultural sensitivity. Our blogs cover essential topics such as cross-cultural strategies, global business etiquette, and international protocol, all designed to help you succeed in a global marketplace.

We also welcome guest columnists who meet our criteria or have been invited to contribute their expertise. If you want to share your knowledge, please get in touch with us for submission guidelines. Click here for additional blogs on business etiquette and corporate protocol.

Potential Business Opportunities for Global Business

Potential Business Opportunities for Global Business

The United State population is 325 million persons while the number of consumers in the rest of the world is almost 7 BILLION. Further, our nation’s annual economic growth was only about 1.2 percent this past year. So, why does that matter? Any business with such a low annual growth rate may be on its way to disappear.

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Holiday Greetings Around the World

Holiday Greetings Around the World

Your personal holiday cards (or verbal greeting) should also reflect your religious or cultural beliefs. Do not use Happy Holidays as an escape phrase; use it only if it is truly your preferred holiday greeting. The exception would be a “Happy Holidays” greeting that needs to reflect a wide range of beliefs.

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Global Do’s and Taboos

Global Do’s and Taboos

One of the most common mistakes people who travel abroad for meetings make is the disregard for local body language, posture, facial expressions and gestures. Some are appropriate in one country but offensive in another. Learn all the dos and taboos beforehand.

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Developing Social Intelligence Through Cross-Cultural Mentoring

Developing Social Intelligence Through Cross-Cultural Mentoring

Mentoring is non-threatening by nature and a great place to start developing the social intelligence that is needed to enable employees to interact with a wide spectrum of people. The role of mentor is typically assigned to a seasoned employee whose task it is to provide guidance and support to a new or younger employee. It is about sharing one’s wisdom by providing insights to achieve success within this company.

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Food Taboos Around the World are Powerful!

Food Taboos Around the World are Powerful!

If a person realizes after the fact that he or she has eaten a taboo food (e.g., soup with bacon bits or beef stock), they may become depressed with guilt or feel physically ill. While it is a challenge to be sensitive to every food preference or restriction, vegetarian-based foods are the safest. Food taboos usually center around meat-based dishes.

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Traveling Abroad? “Eat Whatever They Put in Front of You!”

Traveling Abroad? “Eat Whatever They Put in Front of You!”

In the international business class I took as part of my MBA, the instructor gave the following advice: “If you’re ever doing business abroad, and you’re having dinner with clients or customers, eat at least a bit of whatever they put in front of you, no matter how ghastly it seems.”

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The Flag is a Symbol of the People: Display Correctly!

The Flag is a Symbol of the People: Display Correctly!

A national flag is often displayed along with other flags at meetings, banquets, and other corporate (or international) events. It sends a strong message that you value and respect your guests (or visitors). Consequently, it is important to learn how to display and handle flags correctly, and to respect the protocol. Displaying a flag inappropriately can send an insulting message. Furthermore, learning the history and the symbolism of your visitors’ native flag will make you more knowledgeable and your conversation more impressive.

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International Protocol and Etiquette Tips

International Protocol and Etiquette Tips

Throughout Horst’s travels, he interacted frequently with residents in various settings. These interactions were generally positive, with many people even mistaking him for an ambassador due to the respect and understanding he showed. These behaviors are shared in this blog.

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The Japanese Way of Tea

The Japanese Way of Tea

Popularly known as the Japanese tea ceremony, CHANOYU, the Way of Tea, is a spiritual discipline based on integrating the principles of harmony, respect, purity, and tranquility into one’s everyday life through the simple act of making and sharing a bowl of tea.

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For more blogs and articles by Gloria Petersen
visit GloriaPetersen.com